Vital Blend
Vital Blend
Energize
Your Day
Vital Blend
CONTEXT
Busy professionals and health-conscious individuals struggle to find convenient and reliable access to fresh, diet-specific meals that can be delivered quickly to their doorstep.
Where Health Meets Hustle
Key task
scope of work
The primary objective was comprehensive meeting user needs through structure design that will reflect the core values of the product
I built my workflow in 6 stages each of which consisted of several points
1
2
3
4
5
6
discover
define
dream
Design
Develop
deploy
identify problem
redifining problem
customer journey map
Type faces
grid system
Color Pallete
Low fidelity
High Fidelity
information architecture
task flow
user flow
solutions
user segmentation
user persona
story telling
empathy map
brand category
brand name
primary research
secondary research
Competative analysis
Bench marking
LOGIN page design
the Login page is responsible
for user to login safely & securely
to the application
Vital Blend
Brands
Product
Target Audience
Strengths
Flaw
Price Structure
Healthy comfort food with meal plans
Busy professionals seeking healthy convenience food (Delhi NCR)
Comfort food options, strong Delhi NCR presence
Limited delivery reach, less diet customization
For 3 DaysTrial 2,890.00
Fresh, nutritionist-designed meals
Health-conscious individuals (Pan-India)
Fresh ingredients, pan-India reach
Limited customization options
For 3 DaysTrial 2,460.00
Keto diet meal subscriptions
Keto diet followers (Reach unclear)
Unique Keto focus
Unclear reach, limited diet options
For 3 DaysTrial
2,344.00
Customized meal plans (various diets) & consultations
Individuals seeking customized diet plans & guidance (Pan-India)
Customization, dedicated consultations
New player, establishing brand awareness
For 3 DaysTrial
2,916.00
Competitive Analysis
Solution
Vital blend is a cutting-edge mobile application that aims to revolutionize the way users access healthy food by offering convenient doorstep delivery. Catering to a diverse user base, the app is designed to simplify the pursuit of a healthy lifestyle.